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To partner with traditional healthcare agencies and non-traditional community resources in innovative ways that ensure that no sick child is ever without the opportunity to experience the healing power of camp.


And to create an endowment that guarantees this resource for the children and families of tomorrow.
Mission: To give kids with serious illnesses and their families a chance to discover the healing power of laughter and the sheer joy of play that sickness has too long denied them by providing camping experiences filled with excitement, challenge and fun in a medically safe setting – free of charge.

Vision: To be recognized and respected as the finest camping program in America for children with serious illnesses by creating an environment of magic and delight, wonder and discovery -
a world without limits that’s full of fellowship and friendship, learning and sharing, and pride and achievement.
Max F. James, M.B.A.

Founder, Camp Soaring Eagle

Founder and Chairman,
AmBiz Associates, LLC

 Max grew up on a farm in Tennessee. After high school, Max attended the U.S. Air Force Academy in Colorado, where he graduated with honors and completed his pilot training before volunteering for Combat Air Rescue duty in the Vietnam War. He returned home as a highly decorated combat pilot.

Following his military service, Max attended Stanford University's Graduate School of Business and embarked on a career in the real estate business, and later transitioned to the hospitality industry as the executive vice president of Days Inns of America. He also served on the board of directors of the California Governor's California Tourism Corporation.

Already a successful business professional, Max continued to press forward by developing one of the largest chains of Metabolife cart and kiosk retail outlets in the United States, leading him into several other product lines ranging from yo-yos (American Yoyo Company) to cosmetics (Avon, In-Your-Face Cosmetics, and Proactiv Solution), among many others.

Currently, Max owns North American Kiosk, LLC with the Guthy Renker Corporation, and he also owns American Kiosk Management, LLC, which operates over 450 specialty retail kiosks in 44 states and Canada.